Brand Identification Plays In Brand Loyalty and Brand Promotion Essay

Brand Identification Plays In Brand Loyalty and Brand Promotion - Essay ExampleThe paper proposes to review the studies accomplished early on this particular area of concern. The earlier studies will include a number of journals articles such as Social Identity Theory and the Organization by Ashforth and Mael, Self-Categorization, Affective Commitment, and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization by Bergami and Bagozzi. Defining Brand A brand acts as the nucleolus of a company it helps to strengthen the image of a company in the minds of the consumers. Defining a brand is indeed the first step in the way of creating the brand strategy. By defining the brand, one constructs a foundation on which the rest of the components may later be constructed. The brand definition plays the persona of a measuring stick with the help of which, the marketing strategies and materials lot be evaluated. Brand defining requires the knowledge of products or service s offered by the company, their quality, core time value of the products or services, core values of the company, the companys mission, the companys expertise, the target market, the companys tagline and the message it sends to the prospects. A brand in truthful words is the term, design, symbol, name or anything that distinguishes one product from that of the other. Branding can be done based on various aspects. A brand is a conglomerate of memories, links, stories, and expectations that have a combined effect on the consumer to help him select a particular product or service in equation to others available in the market. The consumer can be anybody ranging from a voter to a buyer. A brand is a companys face to the world. It is the companys name, how that name is visually expressed by a logo, and how that name and logo are extended throughout an organizations communications. There are a number of ways by which branding can be accomplished. The most common of them are corporate branding, individual branding, rebranding, family branding and personal branding. In order to cite an example Dove is an individual mark product from Unilever. While on the other hand IBM, G.E can be cited as the instances of corporate branding. Thus on an overall basis on any(prenominal) aspects it might be branding is important for a company. A brand is responsible for influencing the perception of the customers about the company. Consumers reflect the existence of brand value by paying a premium or spreading the word across the social network. The value of a brand is basically the aggregate of the amount consumers are willing to pay extra to buy the products or services of a certain brand while other companies rendering similar services or products cheaper by that amount are accessible to them in the market. DeMozota defined brand as the perceptions which is being determined by experience as well as through communication. Brand is also about developing and delivering the proposi tions to the consumers. In the modern business era, brands are enormously focusing upon the betterment of the offering. It also remains pore towards the development of society and also to preserve the environment. However only developing or creating a brand does not mean, it will offer recognition and value to the company. The newly developed brand needs to offer value to the customers in all the aspects.